Commerce Management
Commerce Management is an Academic Profession degree of 120 ECTS enabling you to become an expert in sales, digital marketing, and procurement.
Do you dream of making a career in a company with trade as a focal point or of becoming an entrepreneur? The training as a business economist prepares you for several different jobs in commercial companies - for example in sales, purchasing, and marketing.
You will gain broad and specialized knowledge in the field of trade, and with a degree in Commerce Management, you will have a particularly strong connection to the labor market, as you will have to do at least 8 months of paid internship during the course. On the other hand, the theory is compressed into one year. As a graduate, you can, for example, get the title of e-commerce assistant, marketing assistant, salesperson, and buyer.
Facts
Title
Commerce Management
Education Level
Academic Profession degree - 120 ECTS points
Duration
2 years
Internship
3 months SU-eligible internship
Study Start
August September
Location
Hobro, Horsens, Randers and Silkeborg
Language
Danish
Content and structure
The Commerce Management education combines theory and practice and takes you around trade. The first year of study takes place at the business academy, where you receive instruction in smaller groups. The teaching is practice-oriented and close to reality. Among other things, you will participate in company visits and work with current cases from companies.
In the second year of study, you will do an internship as a trade economist for 8 months. Here the theories of the first year must be put into practice. After completing the internship, you must write the final exam paper, which you must defend in an oral exam.
The long internship on the trade economist course provides a good starting point for job hunting after graduation, and many even find permanent employment in their internship company.
Curriculum
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Sales and marketing
When you, as a Commerce Management graduate, have to sell the product, you need your product to be seen by the people who are going to buy it. It is therefore natural that you learn about target groups, customer types, and marketing at the studio.
You learn, for example, about different tools and platforms, and you will certainly deal with the digital aspect. It is also not without importance what you can and cannot do, which is why commercial law has also been given a place on the programme.
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Purchasing and logistics
This core area is in many ways a buyer's education. Here you learn about tools and theories within purchasing and logistics. You learn about the buyer's role in a company and about the functions and phases of the purchasing process. In this connection, you will also work with searching and selecting suppliers. You also learn to understand the logistical challenges. Also concerning various purchase agreements.
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Management and Cooperation
How to put together a good team and how to be a good leader? These are some of the things that you will work with when you have to deal with management and collaboration in the business economics course.
You will work with the individual's role in a group – including your own. The value and need for different personality types are, like tools for conflict management, something that you will learn about in the short higher education for business economists. And not to forget self-management and personal development.
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Communication
Internal and external communication are two different disciplines, and you learn about that on the business economics course . You also learn about different forms of communication and platforms, about visual as well as written communication. And most importantly, you learn to carry out communication on the right platform to the right target group.
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Business understanding
As a business economist, you need to learn some fundamentals that are essential for all businesses. Strategy and business understanding are elementary in relation to just that.
You will learn about missions, visions, values, goals and strategies. You will also work to analyze the company's situation and put it in relation to the outside world - and through this you will learn, among other things, to find companies' development opportunities.
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International trade and cultural understanding
You will learn about the role of companies in a globalized world, as the international parameter is important for the vast majority of companies. For many, where there is direct contact with customers, suppliers or other stakeholders, it is also a great advantage to have insight into different cultural conditions, as well as how political conditions affect the company's trade.
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