Marketing Management online - sustainability
Do you want to be a specialist in sustainability and marketing? Join our online Marketing Management programme and earn an Academic Profession degree of 120 ECTS.
Do you want to be a Social Media Manager, communications officer or marketing consultant with a special focus on sustainability and green transition? The online education gives you a broad knowledge of marketing and communication and opens the door to a vibrant world and career for you.
With a Marketing Management degree with a specialization in sustainability, you can get various jobs within marketing, sales, and communication in both Danish and international trade, production, and service companies. Your title can be anything from SoMe specialist, sales and marketing employee, communications consultant to marketing manager.
Facts
Title
Marketing Management
Education Level
Academic Profession Degree - 120 ECTS points
Duration
2 years
Internship
3 months SU-eligible internship
Study Start
August September
Location
Randers
Language
Danish
Content and structure
The Marketing Management online education with a specialization in sustainability and green transition offers a mixture of theory and practice. For the first 3 semesters, you follow the teaching online. You will experience realistic teaching and will have to participate actively in a study group. Among other things, you will be asked about practical cases from the real world.
In the fourth and last semester, as a marketing management student, you must do an internship, where what you have learned from theoretical knowledge must be tested. Your internship must take place physically in a company even if you study an online education. After the internship, you must write your final assignment for the education.
Curriculum
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Business understanding
The subject element deals with methods for analyzing the company's internal conditions, including the annual accounts and accounting analyses. Likewise, the subject element deals with identifying the company's development opportunities, as well as which form of organization and company the company can choose.
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Market understanding
The subject element deals with methods for analyzing the company's external conditions and market potential. There is a focus on customers and competitors, and in addition the subject element deals with business and social relations, the company's legal affairs and analyzes of the company's supply chain.
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Market analysis
The subject element deals with methods in connection with the preparation of market analyses. There is a focus on data collection methods and data handling, as well as legal matters linked to this. Assessment of data and statistical concepts and their application as well as methods and tools for project management and project management.
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The marketing plan - strategy and tactics
The subject element contains the development of marketing strategies, including target group selection, positioning and preparation of a communication and sales strategy, taking into account the budget and the company's goals for earnings. The subject element also includes the preparation of a strategic and tactical marketing plan for both the B2C and B2B markets. It also includes methods for pricing based on supply and demand conditions, as well as the company's cost conditions. Furthermore, subject elements include setting up scenarios as well as legal aspects within marketing and sales.
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The marketing plan - implementation
The subject element contains the implementation of the marketing plan in practice and the action plan for this, including securing the company's earnings and following up on the goals, as well as budget control. The subject element focuses on the preparation of marketing material, including the use of the parameter mix in practice. Likewise, the subject element contains the company's sales planning and the various phases of the sale, as well as risk assessment of the plan and evaluation of its effectiveness.
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Internationalization
The subject element contains the company's internationalization and internationalization strategies, including market selection, forms of establishment and adaptation of the parameter effort. The subject element also contains culture and its importance for the parameter effort. Likewise, the subject element includes trade policy and macroeconomic factors that affect the company's internationalization. In addition, the subject element contains financing and investment theory.
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