Design Manual
This design manual must ensure that Dania Academy has a coherent visual identity and uses a "quality-based and functional" design.
The manual must help to ensure uniformity in all forms of communication, both internally and externally.
The design manual contains clear guidelines and examples of various materials and brand assets.
Dania's Communication and Marketing department must always be involved in the production of materials (online or print) if the material is to be used for external communication and marketing,
This will ensure that the visual identity of the academy is clearly and correctly depicted in the final result.
Guidelines for Social Media
The red color with the white logo is used as a profile picture on all our Social Media pages. The red background is used in order to make the logo stand out.
Due to the extensive use of mobile devices among our target audience, we chose to use a version of the logo that only says ‘'Dania’'.
In addition, the entire name appears on the relevant Social Media pages, thus making the target audience aware of the entire name.
Our international pages must be named ''Dania Academy''. Our Danish pages must contain the words '‘Erhvervsakademi Dania’' or Erhvervsakademi Dania + the campus name separated with a hyphen (eg. Erhvervsakademi Dania - Hobro)
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Colours
The CMYK colour codes:
Red: C:13/ M:100/ Y:84/ K:4
Gray: C:60/ M:48/ Y:44/ K:34
The RGB colour code:
Red: R:202 / G:20 / B:42
Gray: R:94 / G:97 / B:100
The Pantone colour code:
Red: Pantone 200C
Gray: Pantone 431C
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Logo
The international version of the logo consists of the text ''Dania'' and ''Academy''.
The Danish version of the logo contains the text ''Erhvervsakademi'' and ''Dania''.
Previously, the logo's tagline read ''Dania Erhvervsakademi'', however the current and official version has been optimised especially for smaller devices and for social media and only contains the tagline ''Erhvervsakademi'' under the main graphical representation that reads ''Dania''.
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Fonts
Font:
Print: Calibri (Not smaller than 8 pt)
Web: Helvetica Neue Black
Logo:
DANIA ACADEMY
Font: Frutiger 55 Roman
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Other materials
Letters/Documents: Line and logo at the bottom - see an example here
PowerPoint: Line and logo at the bottom - see an example here
Ads: The logo and the website address must be clear. All print ads must be approved by the communications and marketing department
- see an example hereFlag: Red with white logo
Email signature contains: Name, title, address, telephone number, email and link to eaDania.com
- see an example hereBusiness card: Red with white text and logo
- see an example hereWayfinding / signage: Keep if possible in our red color with white logo.
Video and film: Subtitles and logo
- see an example here
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