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Service, Hospitality & Tourism Management

Do you want to work as a Restaurant/Hotel Manager, Event Coordinator, Guest relation or conference Manager?

The Service, Hospitality and Tourism Management programme will qualify you to independently work within development, planning, implementing and delivering services at a national and international level. Your main focus will be understanding how businesses operating in the fields of service, leisure and business tourism as well as hotels and restaurants work.



Service, Hospitality & Tourism Management

Education Level

Academy Profession, 120 ECTS


2 years


3 months (in Denmark or abroad)

Study Start

24 August







Programme Structure

The Service, Hospitality and Tourism Management programme is designed to combine theory with practice. The first two as well as the fourth semesters are taught at the academy through a combination of classroom teaching, projects, case studies, guest speakers and company visits. During the first half of the third semester, theory is applied in practice through an internship in a company of your choice. The second half takes place at the academy.

The programme consists of five core areas: Methodology, Service Industry, Organization, Planning, Communication.

The core areas of the programme consist of cross-disciplinary programme components, specialization programme components, an internship and a Final exam project, totaling 120 ECTS.

You can read the full course curriculum, by clicking HERE


The core areas

  • Methodology

    Here you will work with methodology and social sciences in order to understand how different theories work and to learn how to interpret both qualitative and quantitative data.

    You will be introduced to various scientific approaches and will exercise your ability to communicate orally and in writing.

    This core area will teach you how to:

    • Design investigations
    • Gather and analyze data
    • Work individually as well as in groups
    • Communicate issues and solutions

    This core area values 5 ECTS.

  • Service Industry

    Through three individual modules, you will learn about the development and structure of the service industry at both national and international level.

    You will also be introduced to service management and delivery systems and will gain understanding about legal conditions which are crucial for service companies.

    This core area will teach you how to:

    • Improve service management systems and concepts
    • Establish productive customer relations including loyalty and quality
    • Identify legal issues regarding contract formations and marketing of the service company

    This core area values 15 ECTS.

  • Organization

    Here you will work with subjects such as leadership, project management, Human Resources and Organization.  You will learn how to choose an appropriate project planning methodology, to communicate managerial decisions and HR policies of the service company.

    Moreover, you will be introduced to project management tools.

    This core area will teach you how to:

    • Perform HR functions according to the overall HR strategy of the company
    • Participate in processes of change and development
    • Take responsibility, plan and manage a project from start to finish
  • Planning

    Here you will gain valuable skills within a wide range of subjects such as creativity and innovation, business development and service economics.

    You will learn how to use relevant tools for managing innovation processes and will take part in developing a company's strategic plan.

    Moreover, you will be taught about Service Marketing and Trends in order to better understand concepts such as customer behavior, internationalization and customer relations.

    This core area will teach you how to:

    • Develop a business plan
    • Perform and implement customer behavior analysis
    • Bring your contribution to developing the strategic marketing of the service company and its marketing plan
  • Service Economics

    Here you will learn about the relevant elements in the financial operation of a company. You will study pricing methods, revenue management and budgeting. You will also make tools of relevant IT tools for handling economic issues.

    This core area will teach you how to:

    • Prepare an annotated financial analysis
    • Assess the company's financial development
    • Carry out a calculation of the company's profitability of an investment
    • Understand socio-economic conditions
  • Communication

    Here you will study about fundamental communication theories, focusing on negotiation and presentation techniques. You will gain the necessary skills to understand the importance of business networking, efficient communication and execution of meetings and presentations.

    This core area will teach you how to:

    • Communicate practice-oriented and professional issues and solutions
    • Negotiate effectively
    • Communicate in English in a business context both orally and in writing



Choosing a specialization will give you the opportunity to improve your study and professional competencies.

Specializations amount to 15 ECTS.


  • Hotel and Restaurant Management

    With this specialization, you will be qualified to independently plan and carry out significant management-related and specialized work tasks in hotel, conference and restaurant companies.

    You will obtain a deeper understanding of the industry and therefore the ability to put the guest at the forefront as well as evaluate the business methods and revenue generation capacity.

    Furthermore, you will develop knowledge of national and international hotel and restaurant concepts.

  • Tourism Management

    With this specialization, you will gain the knowledge and understanding, skills and competencies to be able to carry out coordinating and advisory functions in tourism companies and organizations.

    From an understanding of the destination as a central element, you will gain an understanding of tourism companies' and organizations' roles in the tourism industry.


In order to create the right balance between your theoretical knowledge and your ability to apply it in practice, you must spend three months as an intern in an organization. Through the internship, you will contribute to creating value for the company while also developing your personal and professional competencies. The internship experience will give you an insight into life in the real-business world after graduation.


The aim of the internship is to ensure real-life competencies and the development of professional and personal vocational competencies. 

You will solve practical problems on a methodical basis by using relevant theories and models, and thus creating value for the company.

The internship is worth 15 ECTS.

You will find an internship in close collaboration with your internship counselor, and together with the internship company you will set the framework and criteria for the placement. All internships must be approved by the Academy in order to ensure the quality and relevance of the internship.


To make it easier for you to find a suitable internship, we have created an internship portal which serves as a recruitment portal used by both students and companies.

What's next?

There are several career opportunities if you choose to study Hospitality and Tourism. The list is long but it also depends on your industial experiences. Here are some job titles that our former students are having today


You can for example become:

  • Restaurant/Hotel Manager
  • Project Manager
  • Event Coordinator
  • Marketing Coordinator
  • Consultant
  • Hotel Reception Manager
  • Tourism Manager
  • Guest Relation Manager
  • Conference Manager

Study Life

Moving abroad for studies can be a big step for you. But what can you expect when you become a student at Dania?

The teaching is based on real-life cases and we combine group work with individual assigments and self study. Moreover, you are always encouraged to ask questions during and after class in order to get as much knowledge as possible.


How to Apply

Admission to the AP Degree Programme in Service, Hospitality and Tourism Management requires relevant vocational training or upper secondary education (university entry level) including: Mathematics or Business economics at intermediate level (Danish C-level).


This means that you need to have studied Mathematics or Business Economics (or related fields) for 125 hours in the last 3 years of upper secondary education (high school). 


The application is sent online through Denmark's national application portal at 

You will find more information about the admission procedure on the page called Admission and below you can check if you are eligible to apply.


Admission Requirements

  • Qualifying Entrance Examinations

    Examples of diplomas include:

    • Upper secondary certificates and diplomas from the Nordic countries, European countries (Baccalaureate diploma) and other countries that have signed the European Convention on the Equivalence of Diplomas, Leading to Admission to Universities
    • High school diplomas from the United States followed by either two years of university or college studies in relevant subjects. This also applies to applicants with a high school diploma from countries with a similar educational system.
  • English language requirements

    International applicants must pass an internationally approved test*. We accept these tests with the following minimum scores:

    • IELTS (academic test): 6.5
    • TOEFL (paper-based): 550 or
    • TOEFL (internet-based): 83
    • Cambridge Certificate of Proficiency (CPE)
    • Cambridge Certificate in Advanced English (CAE)
    • Cambridge First Certificate with the grade A
    • PTE: 59
    • Duolingo English Test - 105-110
    • Oxford Placement Test (OOPT):  75 points in each part (only relevant for partners and educational institutions)

    Applicants holding Nordic entrance exams, an International baccalaureate exam or applicants who have English as their native language are exempt from this requirement.

    *(the test is taken in the applicant’s country of origin or residence – not at Dania).

  • Verification form

    In order to apply for higher education at Dania, you must meet the same conditions as applicants with a prior Danish education.

    Depending on the higher educational programme you are applying for, you will need to show documentation of qualifications comparable to the Danish ''Levels''.

    The Levels refer in general to the number of hours of instruction during the last 3 years of upper-secondary education. 

    The list below shows how many hours (60 minutes) of lessons an applicant with a Danish higher secondary education needs to reach various levels.

    Subject: English

    Level: B

    Hours of instruction: 210

    Subject: Mathematics

    Level: B

    Hours of instruction: 250

    Subject: Mathematics

    Level: C

    Hours of instruction: 125



    You can demonstrate the Levels by filling in the Verification Form, fully signed and stamped by your education and include a valid transcript of the subjects you have studied in the upper-secondary education.

    If you have not yet completed your upper secondary education, please include confirmed transcripts including grades for the semesters completed until now.

  • Interview on SKYPE

    When you have successfully applied for the international AP degree programme, you will receive an invitation for a Skype interview with one of our counsellors. 

    It will be an informal meeting where our main goal is to test your English skills as well as your motivation for applying to the programme.

    You will also have the opportunity to ask questions about the programme and studying in Denmark .

    The interview is mandatory for all students who apply for the international AP degree programmes

  • Signature page - IMPORTANT

    When you have submitted your digital application(s), you must use the special print icon to print a Signature Page containing a code.

    You must sign and send this signature page to all programmes you have applied for in Denmark.

    Your application will not be considered if you do not send the signature page, as we will not be able to access your application. Signature pages to Dania Academy, University of Applied Sciences must be sent by email to or by post:

    TO: Dania Academy, 
    International Admissions Minervavej 63 DK-8960 Randers SØ, DENMARK


Find out all the relevant information about the application process, student life in our international campuses as well as about fees and the Danish educational system.

International Opportunities

Do you dream about working abroad? Have you always been fascinated by other cultures? Do you want to enrich your CV with an internship or a semester abroad? Check out your international opportunities, as a student at Dania.

Further Education

After your Academy Profession Degree (which represents the first two years of a full Bachelor Degree), you have the possibility to continue your higher education with a top-up Bachelor degree, and after that with a Master Degree and so on, either in Denmark or abroad.

For example, you can continue your studies at Dania with a top-up programme in International Hospitality Management.


Head Student Counsellor
Erhvervsakademi Dania

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