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Marketing Management

Do you want to work as a marketing coordinator, sales representative, purchaser or communication specialist?

The Marketing Management programme will qualify you to independently carry out work within analyzing, planning and implementing solutions that broadly relate to marketing in trade, production and service companies nationally and internationally.



Marketing Management

Education Level

Academy Profession Degree, 120 ECTS


2 years


3 months (in Denmark or abroad)

Study Start

23 August


Viborg or Randers




Please note: Programme Discontinued from 2022

Programme Structure

The Marketing Management programme is designed to combine theory with practice. The first three semesters are taught at the academy through a combination of classroom teaching, projects, case studies, guest speakers and company visits. In the fourth semester, theory is applied in practice through an internship in a company of your choice.

The programme consists of five core areas: International Marketing, Economics, Sales and Marketing Communication, Organization and Supply Chain Management and Business Law.

The core areas of the programme take the form of cross-disciplinary components/themes, specialization components, an internship and a Final exam project, totaling 120 ECTS.

You can read the full course curriculum, by clicking HERE

The core areas

  • International Marketing

    Here you will learn to do segmentation, identify target audiences and apply positioning for both the Danish and the export markets.

    You will gain an understanding of sound business practices and skills in applying marketing-related trade parameters in order to be able to prepare and implement marketing plans on an operational level.

    This core area will teach you how to:

    • find professional and interdisciplinary solutions for real-life and marketing issues on the national and international market
    • manage marketing planning for a company, including the economic implications of this
    • demonstrate good business sense in a development-oriented context for a company

    This core area is worth 25 ECTS.

  • Economics

    The Economics core area will enable you to contribute to the understanding of the company’s internal and external situation by implementing economic analyses.

    By applying analytical tools for economics, you will gain the competencies to support strategic analysis, investment in the company, price setting and budgeting.

    This core area will teach you how to:

    • prepare activity budgets including sales forecasts and marketing budgets
    • participate in structuring the company’s earning quality
    • understand the costs, assets and liabilities

    This core area is worth 20 ECTS.

  • Organization and Supply Chain Management

    Here you will be introduced to personal leadership and project management tools in order to be able to manage and coordinate projects.

    By working innovatively with the optimization of supply chains and distribution channels, you will learn about the company's business model, resources, competencies and overall organization.

    This core area will teach you how to:

    • participate in management and coordination projects
    • participate in the company's innovation process
    • participate in the company's flow of goods
    • prepare cultural analyses and compare cultural differences

    This core area is worth 10 ECTS.

  • Business Law

    The Business Law core area will give you the knowledge of the overall framework for good business practices. You will achieve the necessary skills to independently select the appropriate legal basis and remain critical to usability.

    Moreover, you will have the competencies to assess when the company needs to involve specialist legal knowledge.

    This core area will teach you how to:

    • assess whether or not the marketing plan is in compliance with relevant legislation and determine whether it is necessary to involve legal specialists
    • assess problems in relation to contract law
    • assess problems in relation to E-commerce and liability for various company forms

    This core area is worth 5 ECTS.

  • Sales and Marketing Communication

    You will learn about cultural differences and their importance, you will work with communication and sales strategies and will have the chance to use both analogue and digital channels.


In the third semester, you will choose a specialization that will give you the opportunity to improve your study and professional competencies.

Specializations amount to 20 ECTS.

  • Promotion (10 ECTS)

    The elective Promotion offers the student concrete skills in the use of marketing tools for the communication of brand and messages. At the same time, soft skills will also be obtained in deciding on the relevant marketing efforts, and in planning, implementing and evaluating these.

  • Business Lab (10 ECTS)

    Developing your strategic thinking skills isn’t enough to get you promoted. To advance in your career, you need to demonstrate them. The course focuses on Business Development and it will give you the ability to develop and realise visions, ideas, and concepts. Through practical Project Management, you will acquire theories and tools to apply in your work for real organisations. The course will enable you to further qualify your work, develop yourself, and develop your direction and career path.

  • Online marketing (5 ECTS)

    The elective subject Online marketing offers the student hard skills in the use of online media (a company's own platforms and that of others) as communication platforms for a company's marketing efforts.

  • Business Economics (5 ECTS)

    Business economics is a collective term for a large number of independent sub-areas that are linked together in that different aspects of the company's financial problems are addressed. Thus, there is no real core of business economics theory; the common background is the general economic theory of consumer and producer behavior in the market.

  • Sustainability Marketing (5 ECTS)

    This subject element provides students with an understanding of why and how companies can work towards a more sustainable business understanding. Furthermore, the subject is centred around business‐driven social responsibility and giving the student the knowledge and tools to take CSR / Sustainability from talk to action.

  • Data Analysis (5 ECTS)

    If you are interested in working with online marketing, marketing campaigns, sales or business development, this subject offers an important and basic understanding of the field. With this subject, you will be capable of making money for the company on an informed basis.

    You will learn about programs that can help track and process raw data, so that you can make better decisions. You will also learn what kind of data is needed for a general outline to uncover what information is missing in your decision-making process or understanding.


In order to create the right balance between your theoretical knowledge and your ability to apply it in practice, you must spend three months as an intern in an organization. Through the internship, you will contribute to creating value for the company while also developing your personal and professional competencies. The internship experience will give you an insight on life into the real-business world after graduation.


The aim of the internship is to ensure real-life competencies and the development of professional and personal vocational competencies. 

You will solve practical problems on a methodical basis by using relevant theories and models, and thus creating value for the company.

The internship is worth 15 ECTS.

You will find an internship in close collaboration with your internship counselor, and together with the internship company you will set some framework and criteria for the placement. All internships must be approved by the Academy in order to ensure the quality and relevance of the internship.


To make it easier for you to find a suitable internship, we have created an internship portal which serves as a recruitment portal used by both students and companies.

Smilende kvindelig studerende

What's next?

A degree in Marketing Management is a good step towards a vibrant and creative career in the marketing and communication world.


For example, you can work as:

  • marketing coordinator
  • communications officer
  • marketing manager
  • social media manager

Study Life

Moving abroad for studies can be a big step for you. But what can you expect when you become a student at Dania?

The teaching is based on real-life cases and we combine group work with individual assigments and self study. Moreover, you are always encouraged to ask questions during and after class in order to get as much knowledge as possible.


How to Apply

Important information

Please note that the programme will be discontinued in 2022. This means that Dania Academy will no longer be able to admit students for this programme.

Admission to the AP Degree Programme in Marketing Management requires relevant vocational training or upper secondary education (university entry-level) including Mathematics or Business economics at intermediate level (Danish B-level).

This means that you need to have studied Mathematics or Business Economics (or related fields) for 250 hours in the last 3 years of upper secondary education (high school). 


The application is sent online through Denmark's national application portal at 

You will find more information about the admission procedure on the page called Admission and below you can check if you are eligible to apply.




Admission Requirements

  • Qualifying Entrance Examinations

    Examples of diplomas include:

    • Upper secondary certificates and diplomas from the Nordic countries, European countries (Baccalaureate diploma) and other countries that have signed the European Convention on the Equivalence of Diplomas, Leading to Admission to Universities
    • High school diplomas from the United States followed by either two years of university or college studies in relevant subjects. This also applies to applicants with a high school diploma from countries with a similar educational system.
  • English language requirements

    International applicants must pass an internationally approved test*. We accept these tests with the following minimum scores:

    • IELTS (academic test): 6.5
    • TOEFL (paper-based): 550 or
    • TOEFL (internet-based): 83
    • Cambridge Certificate of Proficiency (CPE)
    • Cambridge Certificate in Advanced English (CAE)
    • Cambridge First Certificate with the grade A
    • PTE: 59
    • Duolingo English Test - 105-110
    • Oxford Placement Test (OOPT):  75 points in each part (only relevant for partners and educational institutions)

    Applicants holding Nordic entrance exams, an International baccalaureate exam or applicants who have English as their native language are exempt from this requirement.

    *(the test is taken in the applicant’s country of origin or residence – not at Dania).

  • Verification form

    In order to apply for higher education at Dania, you must meet the same conditions as applicants with a prior Danish education.

    Depending on the higher educational programme you are applying for, you will need to show documentation of qualifications comparable to the Danish ''Levels''.

    The Levels refer in general to the number of hours of instruction during the last 3 years of upper-secondary education. 

    The list below shows how many hours (60 minutes) of lessons an applicant with a Danish higher secondary education needs to reach various levels.

    Subject: English

    Level: B

    Hours of instruction: 210

    Subject: Mathematics

    Level: B

    Hours of instruction: 250

    Subject: Mathematics

    Level: C

    Hours of instruction: 125



    You can demonstrate the Levels by filling in the Verification Form, fully signed and stamped by your education and include a valid transcript of the subjects you have studied in the upper-secondary education.

    If you have not yet completed your upper secondary education, please include confirmed transcripts including grades for the semesters completed until now.

  • Interview on SKYPE

    When you have successfully applied for the international AP degree programme, you will receive an invitation for a Skype interview with one of our counsellors. 

    It will be an informal meeting where our main goal is to test your English skills as well as your motivation for applying to the programme.

    You will also have the opportunity to ask questions about the programme and studying in Denmark .

    The interview is mandatory for all students who apply for the international AP degree programmes

  • Signature page - IMPORTANT

    When you have submitted your digital application(s), you must use the special print icon to print a Signature Page containing a code.

    You must sign and send this signature page to all programmes you have applied for in Denmark.

    Your application will not be considered if you do not send the signature page, as we will not be able to access your application. Signature pages to Dania Academy, University of Applied Sciences must be sent by email to or by post:

    TO: Dania Academy, 
    International Admissions Minervavej 63 DK-8960 Randers SØ, DENMARK


Find out all the relevant information about the application process, student life in our international campuses as well as about fees and the Danish educational system.

International opportunities

Do you dream about working abroad? Have you always been fascinated by other cultures? Do you want to enrich your CV with an internship or a semester abroad? Check out your international opportunities, as a student at Dania.

Further education

After your Academy Profession Degree (which represents the first two years of a full Bachelor Degree), you have the possibility to continue your higher education with a top-up Bachelor degree, and after that with a Master Degree and so on, either in Denmark or abroad.


  • Aarhus University offers a top-up BA degree in Business Administration
  • Aalborg University also offers credits to for a BA in Business Administration.
  • University of Southern Denmark offers a degree in Business Administration

Be aware that you besides your AP Degree also must meet the admission requirements for the training you are looking into . It will usually say a high school education and the specific admission requirements for the program.


Programme Secretary
Programme Secretary
Student Counsellor
Erhvervsakademi Dania

Meet your lecturers - Campus Viborg

Programme Coordinator
Senior Lecturer
Erhvervsakademi Dania
Senior Lecturer
Senior Lecturer

Meet your lecturers - Campus Randers

Senior Lecturer
Senior Lecturer
Senior Lecturer