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Automotive Management

Do you want to work in the automotive industry as a workshop manager, diagnostic technician or perhaps as a consultant?

The Automotive Management programme will qualify you to work independently with diagnostics, repair and optimization of automotive products with focus on management and consultancy within the automotive field. As part of the programme you will learn how to undertake general management, operational and financial management, quality control and safety of a workshop, including administrative, educational and personnel tasks.



Automotive Technology

Education level

Academy Profession, 120 ECTS


2 years


3 months (in Denmark or abroad)

Study start







Please note: Programme Discontinued from 2022

Programme structure

The Automotive Management programme is designed to combine theory with practice. The first three semesters are taught at the academy through a combination of class teaching, projects, case studies, guest speakers and study trips to local businesses. In the fourth semester, theory is applied in practice through an internship in a company of your choice.

The programme consists of three core areas: Technology and Design, Management and Operational and Optimization, Repair and IT.

The core areas of the programme take the form of cross-disciplinary programme components, specialization programme components, an internship and a final exam project, totaling 120 ECTS.

You can read the full course curriculum, by clicking HERE. 


The core areas

  • Technology

    Here you will learn to manage development-orientated situations within the automotive technology

    You will gain scientific knowledge and understanding of the industries and the subject's practice as well as centrally applied theories and methodology within the vehicles' mechanical and electronic systems, including the vehicles' latest technologies. Including hybrid, electric, and battery technologies, traditional petrol and diesel technologies, basic knowledge about motors, drivelines, undercarriages, security systems, as well as emissions and the environment.

    This core area will teach you how to:

    • Manage development-orientated situations within automotive technolog
    • Participate in professional academic and interdisciplinary collaboration in relation to finding a solution for technological issues in a professional manner
    • Acquire new knowledge, new skills, and competencies in relation to the profession within the field of vehicles’ latest technological developments

    This core area is worth 15 ECTS.

  • Auto Technical Analysis

    Here you will learn about auto technical analysis as well as diagnostic techniques and tools, including technical mathematics.

    You will also learn about understanding the industry’s use of theory and method in the field of auto technical analysis, including the relationships between types of errors and possible causes, also including IT-based solutions.

    This core area will teach you how to:

    • Manage development-based situations in relation to auto technical analyses
    • Evaluate the real-life issues as well as outline and choose solutions in relation to the auto technical analysis and diagnosis techniques to advise customers
    • Communicate the real-life issues and possible solutions in relation to auto technical analysis to business partners and users

    This core area accounts for 10 ECTS.

  • Method, analysis and use of data

    Here you will learn how w data analysis can be used to achieve greater knowledge in both the technical and the commercial areas.

    This core area will teach you how to:

    • Apply the subject’s central methodologies and tools as well as apply the skills connected to employment within the profession in relation to method and data analysis
    • Evaluate the real-life issues as well as outline and choose solutions in relation to method and data analysis
    • Disseminate real-life issues and possible solutions

    This core area is worth 8 ECTS.



  • Marketing and sales, service and communication

    Here you will learn about communication, sales, and negotiation techniques as well as advisory and consultative functions in relation to the auto industry, as well as work with written communication.

    You will also learn about sales and the theory of personal communication and dissemination as well as negotiation in relation to sales and purchasing.

    This core area will teach you how to:

    • Use the key methods and tools within marketing and sales, service, consultancy, and communication
    • Evaluate the real-life issues as well as outline and choose solutions in relation to sales, service, consultancy, and communication
    • Disseminate real-life issues, including technical specifications and documentation, as well as specify solutions in relation to marketing and sales, service, consultancy, and communication to partners and customers

    This core area accounts for 10 ECTS.

  • Organisation, management and business economics

    Here you will learn about organizational understanding, management, and finances connected to the operation and development of a company in the field of automotive technology.

    This core area will teach you how to:

    • Manage development-orientated situations in the field of organisation, management, and business economics
    • Assess the real-life problems as well as outline and choose solutions within organisation, management, and business economics
    • Invest and analyze financial ratios and how to use them

    This core area is worth 12 ECTS.

  • Quality, safety and the environment

    Here you will learn about quality systems and process and documentation requirements, as well as quality, environmental, and safety standards in the automotive industry.


    This core area will teach you how to:

    • Apply key methods and tools in the field of quality, safety and the environment
    • Evaluate the complexity of a task in relation to the quality system’s requirements and damage repairs in concrete systems and contexts
    • Manage development-orientated situations in relation to the quality, safety and the environment

    This core area is worth 5 ECTS.


As part of your studies, you will be able to choose a specialization to complement your education.


  • Job and Career

    This subject will develop your work identity and create an understanding of the diversity of services and the opportunities that the sector offers.

  • Business Lab

    Developing your strategic thinking skills isn’t enough to get you promoted. In order to advance in your career, you need to demonstrate them. The course focuses on Business Development and it will give you the ability to develop and realise visions, ideas and concepts. Through practical Project Management, you will acquire theories and tools to apply in your work for real organisations. The course will enable you to further qualify your work, develop yourself, and develop your direction and career path.

In addition, you can choose from a number of optional courses/electives (amounting to 15 ECTS).

Optional Courses

  • Automotive marketing tools and technologies (5 ECTS)

    The purpose of this course is for the student to have a deeper understanding of the changes emerging technology brings in the Automotive Industry. The course will also investigate the trends that influences and changes the Automotive Industry. The purpose of the elective is also to adapt the company's advertising and marketing to the industry's digital development by using new technologies, including the use of drones, 3D scanning and video editing.

  • XR Communications (5 ECTS)

    The purpose of the course is to be able to use XR (extended reality) in connection with the performance of technical tasks over distances.

  • Automotive Trading and Import (5 ECTS)

    The purpose of this course is for the student to have a deeper understanding of automotive trading and import.

  • Self-chosen elective

    The purpose is to give the student the opportunity to immerse themselves in a limited issue. Gain experience and / or skills in an environment relevant to an AUTO technologist, in addition to what is already established in the curriculum for the program.

  • Sustainability Marketing (5 ECTS)

    The aim of the course is to provide students with an understanding of why and how companies can work towards a more sustainable business understanding. The course also focuses on business-driven social responsibility and on giving the students the necessary insight and the necessary tools to translate CSR / sustainability from thought to action.


In order to create the right balance between your theoretical knowledge and your ability to apply it in practice, you must spend three months as an intern in a company. Through the internship, you will contribute to creating value for the company while also developing your personal and professional competencies. The internship experience will give you an insight into life in the real-life business world after graduation.

The aim of the internship is to ensure real-life competencies and the development of professional and personal vocational skills.  You will solve practical problems on a methodical basis in the automotive field by using relevant theories and models, and thus creating value for the company.

The internship is worth 15 ECTS.

You will find an internship in close collaboration with your internship counselor, and together with the internship company you will set the framework and criteria for the placement. All internships must be approved by the Academy in order to ensure the quality and relevance of the internship.

To make it easier for you to find a suitable internship, we have created an internship portal which serves as a recruitment portal used by both students and companies.

Automotive students repairing car engine

What's next?

With a degree in Automotive Management, you will know how to combine theory with practical work, and be able to handle both technical and commercial challenges within the automotive field.


You can for example become:

  • Diagnosis Technician
  • Floor manager
  • Consultant
  • Garage Manager

Study life

Moving abroad for studies can be a big step for you. But what can you expect when you become a student at Dania?

The teaching is based on real-life cases and we combine group work with individual assigments and self study. Moreover, you are always encouraged to ask questions during and after class in order to get as much knowledge as possible.


How to apply

Important information

Please note that the programme will be discontinued in 2022. This means that Dania Academy will no longer be able to admit students for this programme.

Admission to the AP Degree Programme in Automotive Management requires relevant vocational training or upper secondary education (university entry level) including: Mathematics at a minimum the Danish level C.


This means that you need to have studied Mathematics or Business Economics (or related fields) for 125 hours in the last 3 years of upper secondary education (high school). 


The application is sent online through Denmark's national application portal at 

You will find more information about the admission procedure on the page called Admission and below you can check if you are eligible to apply.


Admission Requirements

  • Qualifying Entrance Examinations

    Examples of diplomas include:

    • Upper secondary certificates and diplomas from the Nordic countries, European countries (Baccalaureate diploma) and other countries that have signed the European Convention on the Equivalence of Diplomas, Leading to Admission to Universities
    • High school diplomas from the United States followed by either two years of university or college studies in relevant subjects. This also applies to applicants with a high school diploma from countries with a similar educational system.
  • English language requirements

    International applicants must pass an internationally approved test*. We accept these tests with the following minimum scores:

    • IELTS (academic test): 6.5
    • TOEFL (paper-based): 550 or
    • TOEFL (internet-based): 83
    • Cambridge Certificate of Proficiency (CPE)
    • Cambridge Certificate in Advanced English (CAE)
    • Cambridge First Certificate with the grade A
    • PTE: 59
    • Duolingo English Test - 105-110
    • Oxford Placement Test (OOPT):  75 points in each part (only relevant for partners and educational institutions)

    Applicants holding Nordic entrance exams, an International baccalaureate exam or applicants who have English as their native language are exempt from this requirement.

    *(the test is taken in the applicant’s country of origin or residence – not at Dania).

  • Verification form

    In order to apply for higher education at Dania, you must meet the same conditions as applicants with a prior Danish education.

    Depending on the higher educational programme you are applying for, you will need to show documentation of qualifications comparable to the Danish ''Levels''.

    The Levels refer in general to the number of hours of instruction during the last 3 years of upper-secondary education. 

    The list below shows how many hours (60 minutes) of lessons an applicant with a Danish higher secondary education needs to reach various levels.

    Subject: English

    Level: B

    Hours of instruction: 210

    Subject: Mathematics

    Level: B

    Hours of instruction: 250

    Subject: Mathematics

    Level: C

    Hours of instruction: 125



    You can demonstrate the Levels by filling in the Verification Form, fully signed and stamped by your education and include a valid transcript of the subjects you have studied in the upper-secondary education.

    If you have not yet completed your upper secondary education, please include confirmed transcripts including grades for the semesters completed until now.

  • Interview on SKYPE

    When you have successfully applied for the international AP degree programme, you will receive an invitation for a Skype interview with one of our counsellors. 

    It will be an informal meeting where our main goal is to test your English skills as well as your motivation for applying to the programme.

    You will also have the opportunity to ask questions about the programme and studying in Denmark .

    The interview is mandatory for all students who apply for the international AP degree programmes

  • Signature page - IMPORTANT

    When you have submitted your digital application(s), you must use the special print icon to print a Signature Page containing a code.

    You must sign and send this signature page to all programmes you have applied for in Denmark.

    Your application will not be considered if you do not send the signature page, as we will not be able to access your application. Signature pages to Dania Academy, University of Applied Sciences must be sent by email to or by post:

    TO: Dania Academy, 
    International Admissions Minervavej 63 DK-8960 Randers SØ, DENMARK


Find out all the relevant information about the application process, student life in our international campuses as well as about fees and the Danish educational system.

International opportunities

Do you dream about working abroad? Have you always been fascinated by other cultures? Do you want to enrich your CV with an internship or a semester abroad? Check out your international opportunities, as a student at Dania.

Further education

After your Academy Profession Degree (which represents the first two years of a full Bachelor Degree), you have the possibility to continue your higher education with a top-up Bachelor degree, and after that with a Master Degree and so on, either in Denmark or abroad.


Coordinator of Programmes

Meet your lecturers - Campus Viborg

Coordinator of Programmes