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Marketing Management­(in Danish)

Do you want a career as a marketing coordinator, sales representative, purchaser or communication specialist?

The Danish-taught Marketing Management programme will qualify you to independently carry out work within analyzing, planning and implementing solutions that broadly relate to marketing in trade, production and service companies nationally and internationally.



Marketing Management

Educational Level

Academy Profession, 120 ECTS


2 years


3 months (in Denmark or abroad)

Study Start



Viborg and Randers





Programme Structure


The Marketing Management programme is designed to combine theory with practice. The first three semesters are taught at the academy through a combination of classroom teaching, projects, case studies, guest speakers and company visits. In the fourth semester, theory is applied in practice through an internship in a company of your choice.

The programme consists of five core areas:

  • International Marketing,
  • Economics,
  • Sales and Marketing Communication,
  • Organization and Supply Chain Management
  • Business Law

In addition to the core areas, you will be able to choose elective elements in order to specialize in your desired direction.


In order to create the right balance between your theoretical knowledge and your ability to apply it in practice, you must spend three months as an intern in an organization. 


The internship experience will give you an insight on life in the real-business world after graduation.

To make it easier for you to find a suitable internship, we have created an internship portal which serves as a recruitment portal used by both students and companies.

Get more information

For more information about the Marketing Management study programme, please visit the page in Danish or send an inquiry to one of our secretaries.


Programme Secretary